Why You Should Not Design Your Own Minisite
Minisite design: do you know what that means? Or have you ever heard of the term minisite design? To put it simply, minisite design is design on a web page where the purpose is to sell your product or to collect visitors’ contact info. Usually minisite design is a term that only Internet marketers know. If you’re not an Internet marketer, chances are that you don’t know what it means. Don’t believe me? Try asking your friends if they know what a minisite design is and they will most like say No.
Sometimes people argue that you don’t need a good-looking minisite design in order to sell your product or service. They will say that you can simply use a standard HTML without any design at all. However, if you think deeply, do you really believe that website visitors will trust you when you are selling your product or service on an ugly web page? I’m sure that you will doubt the website owner and not buy his product or service.
The same concept applies for your ultimate footer ad squeeze page. If you have a nice-looking squeeze page that is professionally designed by a pro, your opt-in rate will surely increasse. For this single reason alone, you ought to really get a minisite design done by a professional. If you have a poor minisite design yet you say to yourself – I want to own a profitable internet business, you’re wasting valuable traffic since your website won’t convert well.
You might say to yourself “Hmm why don’t I design the minister myself?” My advice is NO do not do it yourself. This is especially true if you don’t know a thing about graphic design. There are 3 reasons for this. The first one is that your design is most likely very poor in quality. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. You’d be a lot better spending your time to do stuff that you’re good at. Third, if you don’t do it yourself but instead hire a professional designer to do the minisite design, you will save both time and money and the design will be much, much better than yours.